A2 Evaluation

A2 Media Evaluation from Cadiesha Stephenson on Vimeo.

Update on our Print Advert and our Digipak

Old Print Advert 

New print Advert

We made a few changes to our print advert to make it look that little bit more professional. We centered the text more on our new print advert. These little details are small but they can make something look very different and can be seen differently by many people.

Our Digipak

This is our digipak, here we have kept more or less the same forms and conventions of Emeli Sande apart from the small colour on the rose and the name. We decided to do thisas we believe it adds more life to her album and the flower represents life and enrichment, growth within yourself. This is another reason as to why we have decided to use the rose on all three (3) products. The flower will blossom to be a beautiful rose and in the video and song we done the lyrics more or less say that if you follow the river you will blossom to be what you wish to be. The flower represents the blossoming and the growth within with life. 

Update on where are at now.

We have finished filming and now we are able to go on to looking at the shots and analyzing then to see what we may have missed and what we may need to take away. We have asked our target audience for feedback and many have asked for close ups so we will we will be adding more close ups to our video to bring g the audience into a more narrative concept. 

Print Advert

 

 

This is our print advert which we have created on photoshop. We used a ange of different pictures and had different ideas for the print advert. At first we thought of putting the picture of the flower at the bottom half and then a picture of Emeli's eyes on the top half but from feedback we got adviced to change around and put a black background on the bottom and move the rose up to the top. This looks much m ore professional and presentable.
We have added the "Download on Itunes" logo as this makes it look real because on print adverts we always see this logo as all songs that come out are available on Itunes to be downloaded and bought. We also put on the Virgin records lable as this is the company record lable Emeli Sande is signed to.

 

 

Name: Cadiesha Stephenson

Age: 18

    In our Music video we have decied to use Cadiesha as the Artist, Emeli Sande. I think we made the right choice as Cadiesha is reliable and fits perfectly with the role. Cadiesha's Makeup range made me want her to be the artist even more as she knows well what to wear and the type of makeup she uses is a lot like Emeli Sande's. There is a basketball scene where her and Serry ( the other cast member) where they act like a couple playing some basketball.

 

Name: Serry Fieldhouse

Age: 18

 

We chose Serry as the boy and other cast member as he is a up coming sucessful basketball player and business man. This made him perfect for the role as in the song it says "So follow me, i'll be your river river, i'll do the running for ya, follow me, i'll be your river river, i'll move the mountains for ya. follow me, i'll be your river river, i'm here to keep you flowing, follow me, i'll be your river river, river river, yea" This makes me think that Emeli is trying to say that she has her life figured out so that she is willing to help whoever she may be singing the song to. As Serry has his life figured out we make it like Cadiesha is there to help him keep it on track as she is the artist.

Done So Far...

Filming and plans:

So Far Cadiesha and i  have been filming in Central London, taking many shots with the cast and making sure we have the locations we intended to take the shots in. During this time the lyrics of the song have been studied more and more into depth and we have come to a conclusion that rather than Cadiesha showing Serry the way we would make it the other way round as he has his basketball aims working and he is on track with what he wants and aims to be in the near future. He could help and lead Cadiesha in the right track of choosing what she wants in life. We plan to make him lip sink and possibly show Cadiesha that there are always hopes if your aims are strong and your hard work is done too. We will have flash back scenes of a time where they were together 

 

I have created a mood board containig pictures of the internet and social networking sites. The landmarks

 

 

 

I have created a Mood Board with pictures from the Internet and Tumblr. These are the the pictures that inspired me and quotes from the song 'River'. On the left are the location we originally wanted to film out music video at. These are famous landmarks in London. On the right hand side are the casual costume that are now in fashion now. We decided that the Music will be film in this era but will be in black and white, therefore our costumes are up to date with the current trends in fashion at the present moment.